I am thrilled to share more about the 2025 L.E.A.P Conference and what makes it so special. L.E.A.P, which stands for Leading and Excelling, Academically and Professionally, is an annual conference held for 10th-12th grade students in Iowa. While all students are welcome, a majority of the attendees are first-generation, low-income, or underrepresented students. L.E.A.P can make such a difference in these students’ lives by getting them connected with individuals and resources that will help shape their futures- no matter what path they choose.

It was another successful RIDE in June, as school counselors and CCTCs took time out of their early summer to "Rediscover Iowa's Diverse Education!" 

How do I describe the RIDE? I moved to Iowa 7 years ago from the beautiful State of Hawaii. The first question students asked me was “Why” and the second question after I sat down with them to do their career planning was “What’s this college or that college like?”

Back in the day, we got all our Iowa ACAC updates by snail mail—postcards, flyers, newsletters. Now it’s all digital (yay for less paper!). But I know how easy it is to feel buried in emails and miss things...I know I overlook sometimes.

Spring is just around the corner, and you know what that means—it's almost time for the Iowa ACAC Conference!

The 2025 conference planning team is hard at work, and we're buzzing with excitement about creating an unforgettable experience for all attendees. As the chair of this amazing team, I’d like to personally invite you to join us at Indian Hills Community College in Ottumwa this coming May for what promises to be an inspiring and fun-filled event: “Bridging Together in Higher Education”.

My collegiate athletic experience was unconventional. Hesitant to continue track and field, I turned down an athletic scholarship. Missing the sport I’d known my whole athletic career, I walked on to the team my sophomore year of college. That first season was humbling, to say the least. I picked up throwing equipment for the first time ever. A former sprinter turned thrower. I failed, multiple times. Fast forward to my junior year- I was the outdoor conference champion and school record holder in shot put, and made my mark as a top 5 all-time performer in three throwing events. I was not a NCAA Division I, a Division II athlete, or even an athlete in the NCAA. But the opportunities, connections, and skills I gained along the way I will be forever grateful for.

Looking at colleges for the first time was not the experience that I thought I would be having. Instead of taking in the schools and hearing about  classes and activities, I was worried about something that most kids don’t have to worry about.

Happy Spring! How many ISIRs did you get? I’m kidding, it’s a mess, but that’s not what Spring is all about. In a very short amount of time the MIDWest conference will be here, and we will get to see all of our colleagues and friends from schools not just in Iowa, but from the Dakotas, Minnesota and Wisconsin. 

"Hello from the outside
At least I can say that I've tried
To tell you I'm sorry for breaking your heart"
Adele really hit me with the feels while I started writing and made it so fitting to share a verse. The other side is almost what we would imagine as recruiters, schedules, emotions, schedules, and future planning. 

LEAP was back for 2023 and, oh my, was it missed!  After a 3-year hiatus due to Covid and a shortage of bus drivers, it was great to welcome students once again. LEAP is held on a different campus each year and we were grateful to be hosted by Mount Mercy University in Cedar Rapids.   Our hope is that students get to know what it is like at each campus and learn about what each institution has to offer.

Over the last three years, the Iowa Department of Education has worked to expand access to professionals who understand the college admissions process for underrepresented students in high schools across Iowa. In the spring of 2021, the department opened up it’s first grant opportunity to allow community colleges and high schools to partner to add College/Career Transition Counselors (CCTC).  Now, 2 ½ years later, there are nearly 50 CCTCs across the state with nearly every community college employing at least one school counselor. By the end of this school year, there are plans to have a CCTC at every community college serving at least one high school. As the network expands, it is important to understand the role of this new person at Iowa high schools and how college admission counselors can partner to increase student enrollment in college.

I want to introduce you to Janine Baeza and myself, Juanita Zavala, Co-Chairs for the Inclusion, Access, and Success committee. Janine is the Associate Director of Freshman Recruitment & Access at the University of Northern Iowa and I am a College and Career Transition Coach (CCTC) at Indian Hills Community College. Our committee works to identify how to better serve and support underrepresented high school students with their post-secondary plans.

My name is Marissa Wetrich, and I’m your Iowa ACAC College Day/Night Chair! I also serve as one of the Assistant Directors of Admission at  my alma mater, the University of Iowa. I still hit the road and attend many Iowa ACAC College Fairs. 

Working in Admissions 30 years ago, I regularly received letters, postcards, and flyers in the mail from Iowa ACAC with information on college fair registration, the individual fairs, spring conference, the Scenes newsletter, events, etc. I'd read each and every item, save as needed, note on a calendar, hold on to, or toss. We do all of those same things today, but electronically.

Is it summer yet? It’s funny how we work all year long for a very short period of time where we all sit anxiously and wait for the numbers to start going up and can’t wait to just rip the band-aid off. 

Last week I received a letter in my school mail from a college in Iowa. It was addressed to, “Instructors, guidance counselors, and  administration.” I cringed. Nothing ruffles my feathers more in education than being called a “guidance counselor.”  It is 2022 and the profession of school counseling has been around since the early 1900’s. It has evolved and adapted to modern and current times, yet somehow, the title of guidance counselor has been hard to shake. 

It is the first fall travel season that has been somewhat normal in a couple of years. Or was it? Since my team is wrapping up their fall travel season soon, I asked them to reflect on their experiences. We have a mix of seasoned counselors and new college graduates on our staff, so it has been interesting to see their various experiences when they roll in each Friday. While some of these observations have been happening over time, we have noticed that some are more prevalent now than ever. How does your fall travel compare?

• Students aren’t sure what they are looking for in a school or what they want to study. This doesn’t seem like a big surprise, right? However, it seems to be paralyzing to some students this year. They don’t even know where to start.
• Parents are very involved in the process and doing things for the student. Ah, helicopter parenting at its finest! We know parents have been filling out applications in the past, but it seems to be on a whole new level.
• Students are moving slower in the application process this year and are generally overwhelmed with the thought of college. We have spent the last couple of months trying new strategies for outreach to meet students where they are.
• There’s always a group of highly motivated students. Even though some students are uncertain about the next steps, you can always count on a group of go-getters to be on top of everything. Thank goodness!
• Students are more open to learning about schools they have never heard of. Hogwarts? No, Wartburg. (Like we’ve never heard that one before!)
• College fairs were better this year than last year, but still not as good as they were pre-pandemic. It seems that fewer schools are busing in students, and more schools are having their own fairs. Evening fairs were not as well attended either.
• Students seem less interested or available to meet with admission counselors at the high school. I feel like we’ve been moving in this direction for a while. Students are taking college courses while in high school and getting practical work experience as a part of their curriculum. Others have already been on campus and feel they don’t need to connect.
• Some students think they need to decide on a school before applying. How can we all be more transparent and helpful in communicating application options to students?
• Our school counselor friends are working with more students with mental health challenges than ever. School counselors are juggling so much. How can we assist them with college search resources and take some of their load off? (Please tell us; we all want to help!)

Let’s start counting down the days! In just a few short weeks, we will all be together in person for the 2022 MIDWest ACAC Conference in Eagan, MN! The last time we all had the chance to be together was at the 2019 Iowa ACAC Conference at Prairie Meadows in Altoona. We made the best of things in 2020 with a virtual conference (thanks to our wonderful Past President, Tom Paulsen), and tried again in 2021 with a virtual MIDWest Conference (shout out to the excellent Wisconsin ACAC team for planning), but I know that I have really missed the in-person conference experience for the past two years. With all of the disruptions caused by the pandemic, we’ll have more first-time conference-goers than ever before, so as your current Iowa ACAC Conference Planning Chair, I wanted to share some thoughts and advice to help you make the most of your MIDWest ACAC experience!