In July, the Iowa Association for College Admission Counseling hosted Admission Counselor University (ACU) at Buena Vista University. New counselors from any college or university in Iowa were able to attend.

Having just graduated from Central College, Admission Counselor University (ACU) was a quick return to the classroom for me. I went into our time at Buena Vista not knowing what to expect and left with a variety of experiences and lessons. I learned more about my responsibilities as an admission counselor, found and created connections, and had a great time while doing it!

My path to admissions was a bit of a curvy road – undergrad (4 years), Juilliard School (6 months), law school (4 weeks!), graduate school/teaching/overseas study/research administration (10 years) – and then, a chance phone call that set me on the highway to a career in college admissions. That was 24 years ago. Most of the best things in life are unplanned.

As we prepare for another year of college admissions and a new year at our K-12 schools in Iowa, Iowa ACAC continues to work toward serving our members to best support students and families in the college admissions process. As a school counselor and College/Career Transition Counselor, I know how important relationships are to this process - not only with our students - but with all of the professionals who support students along the journey to college. Having just finished with the R.I.D.E., our students in Iowa are incredibly lucky to have a wide range of postsecondary options. We have an institution for every student, whether it be within the state of Iowa or just across the border.

There are never two days that are the same. I just come prepared each day to do my best to meet the needs of students, whether that be an emotional need, physical need, academic need or just a kind person to recognize their existence!

On the morning of May 14, 2024, I was a little preoccupied with my 28^th birthday coming at me quickly. Reviewing my work inbox, I read a subject “Re: Iowa ACAC – Congrats!”. My IT department has put me through lots of training on what to do with spam. So, my first thought was to do some research on what this ‘ACAC’ acronym is. My research concluded that the Iowa ACAC was pretty legit and the conference seemed real. The email even referenced making a social media post! Although, for some reason, I made the executive decision that it made more sense for this to be spam, and I ended up deleting the email. A weekend passed, and one day my supervisor, Dana Chrisman, eventually gathered all of my fellow admissions office mates and congratulated me. Dana explained that a counselor I had worked with had written the most thoughtful recommendation about my visit at one of her high schools.

Looking at colleges for the first time was not the experience that I thought I would be having. Instead of taking in the schools and hearing about  classes and activities, I was worried about something that most kids don’t have to worry about.

It’s been a challenging winter for students and their families as well as college admissions, financial aid administrators, and college access professionals. Thankfully it’s officially spring! I’ve decided to have an optimistic outlook on the “Better FAFSA – Better Future” situation and tell you about what ICAN will be up to in the next few months.  

Happy Spring! How many ISIRs did you get? I’m kidding, it’s a mess, but that’s not what Spring is all about. In a very short amount of time the MIDWest conference will be here, and we will get to see all of our colleagues and friends from schools not just in Iowa, but from the Dakotas, Minnesota and Wisconsin. 

Dear BIPOC Professional, 

"Hello from the outside
At least I can say that I've tried
To tell you I'm sorry for breaking your heart"
Adele really hit me with the feels while I started writing and made it so fitting to share a verse. The other side is almost what we would imagine as recruiters, schedules, emotions, schedules, and future planning. 

On a wintery Iowa day, I attended the virtual Iowa ACAC Winter session of Admissions Counselor University (ACU). During this session, we covered ethics, territory management, building connections, and communicating with gen z. Toward the end of our meeting, we were joined by a great panel of high school counselors and career advisors who provided insight on best practices when talking with students and visiting schools.

This month will mark my 12^th year in Admissions, and while I love my job and working with students, one of the biggest reasons I’ve stayed in  Admissions is because of the people I’ve been fortunate to work with or alongside. Recently, during one of my Iowa ACAC committee meetings some of my committee members remarked about how different the landscape of admissions travel has become over the years. When we had first joined the profession, connecting with admission reps from other schools for lunch in-between fairs or a social hour after a day of travel was the norm. A few of us reminisced about the good ole days in Shenandoah! These types of stories seem to be fading, and it made us all wonder why?

This year the 2024 MIDWest Conference will be hosting a golf social event on Sunday, May 19. Plans are to converge on the Bunker Hill Golf Course, located less than ten minutes from our conference hotel, the Grand Harbor Resort.

Has your admissions office recently hired new admissions professionals this semester? Are you looking for a way to refresh your basic knowledge on college admissions, tips for the travel season, or admissions best practices? If you answered yes to either of those questions, then you need to keep reading!

LEAP was back for 2023 and, oh my, was it missed!  After a 3-year hiatus due to Covid and a shortage of bus drivers, it was great to welcome students once again. LEAP is held on a different campus each year and we were grateful to be hosted by Mount Mercy University in Cedar Rapids.   Our hope is that students get to know what it is like at each campus and learn about what each institution has to offer.

Here is a little treat my wife loves to bake during the holidays. She’s an amazing baker not just at home, but at one of the local bakeries, Feedwell in Cedar Rapids, as well as doing some at home wedding and special day cakes. If you’ve never tried treats from Feedwell and you’re in the area, make sure to stop by and try their cinnamon rolls or, one of my personal favorites, a Paris-Brest.

Over the last three years, the Iowa Department of Education has worked to expand access to professionals who understand the college admissions process for underrepresented students in high schools across Iowa. In the spring of 2021, the department opened up it’s first grant opportunity to allow community colleges and high schools to partner to add College/Career Transition Counselors (CCTC).  Now, 2 ½ years later, there are nearly 50 CCTCs across the state with nearly every community college employing at least one school counselor. By the end of this school year, there are plans to have a CCTC at every community college serving at least one high school. As the network expands, it is important to understand the role of this new person at Iowa high schools and how college admission counselors can partner to increase student enrollment in college.

I want to introduce you to Janine Baeza and myself, Juanita Zavala, Co-Chairs for the Inclusion, Access, and Success committee. Janine is the Associate Director of Freshman Recruitment & Access at the University of Northern Iowa and I am a College and Career Transition Coach (CCTC) at Indian Hills Community College. Our committee works to identify how to better serve and support underrepresented high school students with their post-secondary plans.

My name is Marissa Wetrich, and I’m your Iowa ACAC College Day/Night Chair! I also serve as one of the Assistant Directors of Admission at  my alma mater, the University of Iowa. I still hit the road and attend many Iowa ACAC College Fairs.